Alex Swan

The LJL Officially Unofficial or as I’ll be referring to it as the LJL: OU is a collaborative project to grow our coverage experience within broadcasting and esports while also improving our Casting / Hosting knowledge between Sam Hapgood, Alex Hapgood and myself Alexander Swan.

Since starting the project I / We have done the following:

• To be the ONLY unofficial broadcast acknowledged and had footage used by Riot Games

  • Claim your REVENGE! Can Kinatu close the skills gap in 2022?

• Reached the top of League of Legends sub-Reddit several times with LJL content.

  • Our first podcast received over three hundred upvotes.

  • Our reaction to DFM making the Worlds Group Stage received over one thousand upvotes

  • The Primer for DFM received over three hundred upvotes.

• Become experts on the LJL to such an extent that we are invited onto shows, as well as being interviewed for several publications including but not limited to:

  • InsightOnEsports

  • Upcommer

  • The Critical Strike Podcast

  • JaxonMVP

  • Inven Global

• Became primary consultants on the region for riot talent & provided documentation that has been used on broadcasts.

• Pitched and trialled the idea of growing the team.

  • Onboarded producer’s to come in and produce the broadcast.

  • Substantially improved the workflow while allowing others to focus on highly specialised skills.

  • Our end-of-split review was so positive from my co-founders that we looked to grow the team from Four to Thirteen.

• Interviewed over 80 candidates to diversify and improve the product.

  • I was in charge of setting up the google form, managing time slots and communicating with the candidates. I helped lead the interviews and organising and leading the onboarding process.

• Led the summer rebrand.

  • Thanks to our new team, we could bring in those specialising in areas that none of us had, one being graphic artists.

  • Led the review of a new logo and pitched ideas for the broadcast.

• We have become the benchmark for amateur broadcasts without a budget in under two years.

• Proved that niche content and minor regions have a global appeal.

• Year on year, the LJL: OU has achieved the following statistics:

  • Increased its hours watched by 58% 

  • Gained over 42% more views

  • Earned over 112% of followers

• We’ve also achieved the following:

  • Recorded over 65 episodes of our podcast.

  • Broadcasted over 650 hours.

  • The Spring Finals coverage achieved over one thousand peek viewers.

Core Takeaways for myself

Team Management

• Working with both small & large teams

• Routine communication & meetings

• Nurturing talent

• Managing each person's expectations

• Coordinating meetings and plans for the future

Live Streaming

• Producing an esports stream

• Detailed run of show

• Managing call times for casters and production

• Always looking for improvements or listening to ideas